> For the complete documentation index, see [llms.txt](https://datadance.gitbook.io/ddc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://datadance.gitbook.io/ddc/technical-docs/core-challenges.md).

# Core Challenges

### **Data Ownership**

How users can own their data assets and control access by AI services.

### **Data Privacy**

How DataDance protects user data and brand membership data from being exposed or exploited.

### **Data Integration**

Integration challenges where user data is currently isolated in “data silos” across different applications.